Fulfillment Model Comparison

Compare iFood Brazil Plans: Basic vs. Delivery

Evaluate both fulfillment models side by side and identify which structure produces higher net take-home profit for your average ticket and order volume in Brazil.

Basic Plan (Own Delivery)

12% commission + R$110/month + own delivery

Net profit per order
R$ 11.65
Real net margin: 25.9%
iFood fees per order:R$ 7.15
Courier cost per order:R$ 7.00
Monthly net profit:R$ 2,577.50
More profitable

Delivery Plan (iFood Fleet)

23% commission + R$150/month + iFood fleet

Net profit per order
R$ 13.58
Real net margin: 30.2%
iFood fees per order:R$ 12.22
Courier cost per order:R$0.00 (included with iFood)
Monthly net profit:R$ 3,253.00
The Delivery Plan produces R$ 675.50 more net profit per month.

Difference of R$ 1.93 per order delivered.

Key Trade-offs Between the Two Plans

Choosing between Plano Básico (12% commission) and Plano Entrega (23% commission) requires evaluating more than just percentages:

  • True Courier Expenses: Account for daily driver guarantees, fuel subsidies, and rainy-day delivery bonuses.
  • Delivery Radius: iFood’s courier pool typically serves wider delivery radii across Brazilian cities.
  • Peak Volume Reliability: Platform logistics absorb weekend rush hours without requiring you to retain idle couriers during slow weekdays.

Frequently Asked Questions

When is the Delivery Plan more profitable than the Basic Plan?

The Delivery Plan is more profitable whenever your in-house courier delivery cost exceeds 11% of the menu selling price. For example, on a R$ 50 order, the 11% commission difference is R$ 5.50. If paying your own courier costs R$ 8.00 per trip, the Delivery Plan saves you R$ 2.50 per order.