Strategic Pricing Algorithm
iFood Pricing Calculator: Find Your Target Selling Price
Enter your ingredient costs, packaging, and target profit margin. Our solver calculates the exact required price in BRL and suggests commercial menu endings (.90 / .50).
5%20%35%50%+
✓ Last verified: 2 September 2026 (23.0% comissão + 3.2% pag. online)
Ideal selling price
R$ 36.22
Suggested menu price: R$ 36.50 (25.3% margem)
Composition of every R$ 100 sold
Ingredients (CMV) (R$ 12.50)iFood Platform Fees (R$ 9.99)Real Net Profit (R$ 9.06)
Total iFood feesR$ 9.99 (27.6%)
Gross monthly revenueR$ 10,866.00
Monthly iFood feesR$ 2,997.00
Estimated monthly net profitR$ 1,218.00
Break-even point166 orders to cover fixed costs
How to Set Sustainable Prices on Delivery Apps in Brazil
Setting prices on food delivery apps in Brazil requires factoring in four distinct cost layers: base ingredient cost (CMV), specialized delivery packaging, platform commission fees, and local corporate taxes (such as Simples Nacional).
Frequently Asked Questions
Why can’t I use a standard markup multiplier for iFood Brazil?
Because delivery platform commissions and Brazilian taxes are charged on gross revenue, not base cost. If you simply multiply cost by 1.30, platform deductions of 26.2% will eat your entire margin and cause a net loss on every order.