iFood Calculator Brazil: Fees, Profit & Ideal Selling Price
Estimate iFood Brazil fees, real profit per order and the selling price needed to achieve your target margin. Designed for restaurant owners, expats, and operators in Brazil.
Understanding iFood Brazil Delivery Economics in BRL
iFood is the undisputed market leader in Brazilian food delivery, handling millions of orders daily across hundreds of Brazilian municipalities. However, navigating the platform’s fee tiers, local tax regimes (such as Simples Nacional), and packaging costs requires accurate mathematical modeling.
1. The Two Core iFood Partner Plans
- Plano Básico (Basic Plan — 12% commission + 3.2% payment): The restaurant is responsible for fulfilling delivery using its own in-house staff or contracted delivery couriers (motoboys). The platform commission is lower, but courier expenses, fuel, and operational delivery risks stay with the restaurant.
- Plano Entrega (Delivery Plan — 23% commission + 3.2% payment): iFood dispatches its official fleet of contracted motorcycle and bicycle couriers to pick up and deliver the order. Commission is higher, but it completely eliminates fleet management headaches.
- Monthly Fee Exemption (R$ 1,800 threshold): A monthly fee of R$ 110 (Basic) or R$ 150 (Delivery) is only charged if the restaurant generates more than R$ 1,800 in gross sales during that month.
Realistic Restaurant Case Studies in Brazil
Double Smash Bacon
- Selling Price: R$ 46.00
- Food Cost (CMV): R$ 12.80
- Thermal Box: R$ 2.50
- Plan: Delivery (26.2% fees)
- iFood Fees: R$ 12.05
- Taxes (Simples 6%): R$ 2.76
- Net Profit per burger: R$ 15.89
- Real Net Margin: 34.5%
Large 8-Slice Pizza
- Selling Price: R$ 69.90
- Food Cost: R$ 19.50
- Pizza Box: R$ 3.80
- Plan: Basic (15.2% fees)
- Own Courier: R$ 7.50
- iFood Fees: R$ 10.62
- Net Profit per pizza: R$ 24.28
- Real Net Margin: 34.7%
Executive Daily Meal
- Selling Price: R$ 26.00
- Food Cost: R$ 8.90
- Packaging: R$ 1.60
- Plan: Delivery (26.2% fees)
- iFood Fees: R$ 6.81
- Taxes (Simples 4%): R$ 1.04
- Net Profit per meal: R$ 7.65
- Real Net Margin: 29.4%
Frequently Asked Questions (FAQ)
How much does iFood Brazil charge restaurants in fees in 2026?
iFood Brazil charges either 12% commission on the Basic Plan (Plano Básico, where the restaurant supplies its own couriers) or 23% commission on the Delivery Plan (Plano Entrega, where iFood delivers). In addition, an online payment processing fee of 3.2% applies to in-app customer payments.
Is there a monthly fee on iFood Brazil?
Yes, there is a monthly subscription fee (R$ 110 on Basic and R$ 150 on Delivery Plan). However, iFood waives this fee if your restaurant’s gross monthly sales in that calendar month are below R$ 1,800.
How do I calculate profitable menu prices for iFood Brazil?
Because iFood fees and local Brazilian business taxes (such as Simples Nacional) apply to the gross selling price rather than production costs, simple percentage markups often cause net losses. Switch the calculator above to "Find my target price" to calculate the exact price in BRL for any target net margin.
Can foreign restaurateurs and expats operate on iFood Brazil?
Yes, as long as you operate a legally registered Brazilian corporate entity (CNPJ) with an active food service CNAE code and Brazilian business bank account.